BLAINE BARKEY
graphic design
BRAND DEVELOPMENT | MARKETING AND COMMUNICATIONS | UX/UI DESIGN | LOGO DESIGN
PROJECT MANAGEMENT | INOFGRAPHICS | ANIMATED GRAPHICS | PHOTOGRAPHY/PHOTO EDTING
Thank you for visiting my online portfolio. Over the years, I’ve had the opportunity to work on a number of incredible and exciting jobs (with equally incredible and exciting people) that have allowed me to grow and establish myself within the profession. I hope you’ll enjoy viewing this showcase as much as I enjoyed creating and collaborating on these projects. Go ahead and explore, and don’t hesitate to reach out if you’d like to learn more.
Please note that I'm always updating things, so check back once in a while for new content.
Licensing Expo
(2016–2019)
Brand Development, Project Management, Art Direction, Production
Licensing Expo is an annual trade event that connects the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry. I was tasked to refresh the overall look and feel - from initial web and marketing assets, to the onsite experience.
Licensing Expo
(2019–present)
Project Management, Art Direction, Production
Heading into the 2019 show cycle, I led our design team in a complete rebrand of the Licensing Expo shows and the Global Licensing Group. Through a series of brainstorming sessions with the marketing team and our designers, we were able to arrive at a new look and feel, which debuted at Brand Licensing Europe held in October at ExCel London. When the Covid-19 pandemic hit causing a huge disruption to the industry, assets then had to be quickly re-tooled for digital products and virtual events.
Design, Production
Aside from my lead design role with the Licensing events, I was part of a team that handled the creative direction and production for the Informa Markets Engineering group, which was comprised of a variety of trade shows and media centered around high-tech manufacturing industries. The signature event combined medical manufacturing (MD&M), advanced technology (ATX and D&M) and packaging (Pack) shows under one roof and was a primary focus of my day-to-day workflow.
Brand Development, Design
From time to time, our creative team was given the opportunity to re-brand other events within the Informa sphere that spanned a vast array of industries and markets across the globe. These projects allowed us to stretch our creative muscles and work collaboratively toward developing fresh, new identities.
In 2021, I enrolled in a UX Design course to enhance my overall skill set as a designer. I quickly learned there's much more to this field than making an app or website look pretty. Research, user interviews, mapping, prototyping, testing — they're all key elements of the UX design process. I'm embracing it all and learning new aspects everyday! I hope to keep adding to this section of my portfolio as I continue to gain more and more insight and experience.